1st Iteration to create a mobile app for Vitamin shoppe.
Live at App Store, average user review 4.8 star
Log In Page
Frictionless Entry: Integrated social authentication (Facebook, Twitter, Google+) to minimize barrier to entry and accelerate the onboarding process.
Clean Visual Hierarchy: Utilized a minimalist, brand-aligned interface to keep focus on credential inputs and core calls-to-action.
Ergonomic Navigation: Positioned "Forget Password" and "Create Account" links in the bottom thumb zone for easy access and recovery.
Direct Conversion Path: Provided a clear, binary choice between login and signup to guide new and returning users through the app's gateway efficiently.
Homepage
Dynamic Personalization: Engineered a "Good Morning" greeting that instantly displays user-specific discounts and loyalty point status to drive immediate engagement.
Content-Driven Commerce: Blended promotional banners with educational "Spark Sessions" and "Wellness Blog" tiles to create a value-added shopping experience.
Segmented Visual Navigation: Developed a clean, tile-based layout to organize wishlist items and product categories, ensuring a frictionless transition from discovery to cart.
Product Preview
Action-Oriented Modal: Designed a high-impact "Quick Add" overlay that surfaces key product specs, pricing, and subscription savings without forcing a page reload.
Incentivized Conversion: Scaled the UI to prominently feature "Buy One Get One" deals and "Spark Auto Delivery" enrollments to maximize average order value.
Streamlined Data Points: Simplified complex nutritional info into a digestible list, including price-per-serving and serving size for transparent, informed purchasing.
Persistent Global Nav: Maintained a clear bottom-tab navigation (Search, Featured, Wishlist, Compare) to ensure users never lose their place within the shopping funnel.