About

I’m Federico De Sanctis, a UX Lead with over a decade of experience designing thoughtful, performance-driven digital products—most recently for brands like Harry’s and Flamingo.

My approach blends strategy, research, and execution. I focus on creating end-to-end experiences that align user needs with business goals, working closely with product and engineering partners to ship work that’s both intuitive and impactful. Whether it’s mapping journeys, driving experimentation, or scaling design systems, I bring structure to ambiguity and clarity to complexity.

I believe the best design often goes unnoticed—because it simply works. My goal is always to make things feel effortless for the user, no matter how complex they are behind the scenes.

Outside of work, I recharge by riding my motorbike. It helps me reconnect with flow, simplicity, and presence—values I try to bring into my work as well. I care deeply about collaboration, calm leadership, and designing with empathy over ego.

Black and white portrait of a man with shoulder-length hair, beard, wearing a suit jacket and white shirt, crossing his arms and looking at the camera.